Asia Actual’s experienced personnel help manufacturers successfully enter the complicated markets of southeast Asia through a customized approach specific to each manufacturer’s product line.
MEDICAL DEVICE DISTRIBUTOR SEARCH
The supply chain in Vietnam is short and efficient but turnover is high as distributors come and go from the market. Asia Actual provides a (virtual) master distributor service that provides stability to foreign manufacturers. Our experienced local partners in Vietnam can also help identify, screen and sign optimal distributors for medical or IVD devices.
Supply Chain Evaluation: We evaluate the supply chain and all sales channel options to identify distributors that can deliver products to targeted market segments as efficiently and effectively as possible.
Distributor Screening: We use a robust internal database of specialty medical device distributors to screen potential distributor candidates for client-specified qualifications. This systematic approach is augmented with local market insight, research and a network of industry contacts.
TARGET-SPECIFIC SALES STRATEGIES
Disciplined targeting of appropriate market segments is particularly important in a complex market such as Vietnam. Asia Actual identifies target market segments and hospitals within those segments. This helps companies work with regional and local distributors to evaluate individual hospitals and develop targeted sales strategies.
DISTRIBUTION CONTRACT DESIGN AND REVIEW
Asia Actual helps design and review international distribution agreements for use in Vietnam. In addition to addressing local market particularities, we advise on key issues in transfer pricing and target sales volumes. Having an informed local expert to facilitate and expedite negotiations provides a valuable competitive advantage.
REGIONAL SALES MANAGER
Constant, local, experienced attention on your distributors
During this period of restricted international travel, we are offering short term engagements for our local commercial experts to travel on sales calls and work directly with your distributor sales force. This activity will help keep distributors focused on your product line to meet short term sales targets. Whether it’s specific targeted objectives, or long term sales channel management and development, our experienced professionals can provide customized support to help your business continue to grow through the pandemic and once it’s over.
Our support can be fully customized depending on each of our client’s situations but some examples of this support include:
Sales Channel/Distributor Review and Evaluation
Sales Call Participation and Evaluation
Distributor Identification and Qualification
Sales Strategy and Opportunity Identification
Sales Pitch Review and Modification
Distributor Sales Goals and Performance Reports
Distributor Coaching and Training
Recommendations for Growing Sales
Key Opinion Leader (KOL) Identification
This activity will not only help keep distributors focused on your product line but can also provide unique insights into long term growth in the region. Please reach out if you’d like to explore new ways to maintain sales growth during these restricted times.
CUSTOMIZED SUPPORT TO HELP GROW SALES
Additional sales support activities include
Medical Device Distributor Training
Sales Channel Audits
Key Opinion Leader Management
Focus Group Management
Contact Asia Actual to see if our Vietnam sales channel establishment service is right for your business.