Manufacturers that have an eCommerce component to their sales strategy in the US and other markets, now have powerful options to sell medical devices directly to consumers in VietNam.
Southeast Asia has emerged as a great new revenue source for eligible products primarily driven by increasing income, desire for personal well being and new centralized eCommerce platforms. New platforms like Lazada and Shopee allow manufacturers to easily reach 600 million consumers in SE Asia, twice the size of the US. When combined with Asia Actual’s management and fulfillment services, manufacturers can focus more on what they do best, while we handle the administration, importation, and localization of a branded, manufacturer-owned, online storefront.
ASIA ACTUAL’S ECOMMERCE SALES PROGRAM
Asia Actual’s local office in VietNam will take care of all the local compliance requirements including device registration, Customs clearance and VAT obligations. Additionally, Asia Actual can provide a variety of customized, marketing support service depending on each manufacturers’ needs.
Available Options Include:
Management of shipping, importation, Customs clearance and warehousing of goods on consignment
Asia Actual can also provide Store Management services such as:
Branded store establishment and management
Translation and localization of product description and details
Customer chat and correspondence management (for 100% Chat Response Rate)
Manage Storefront warehouse inventory (for 100% Ship on Time rate)
Maintain Storefront in conjunction with manufacturers’ sales and marketing teams.
Management of accounts, payments and financial compliance and monthly reporting
Monthly conference call to review results and consider adjustments to tactics or strategy
Collect, report and directly service any wholesale client inquiries (e.g., pharmacies and retail stores)
This program gives manufacturers the ability to better compete in the price sensitive markets of Southeast Asia through our efficient importing and fulfillment services. This allows manufacturers to keep a larger percent of each sale.
Even though a consolidated marketplace can help manufacturers reach more customers easier, it is still important to work with a knowledgeable partner that can help localize your marketing efforts. Asia Actual’s experienced professionals make importing and marketing your products online easy while helping to increase profit margins through our direct fulfillment service.
eCommerce in the VietNam
Consolidation in recent years has left Shopee VietNam as the primary eCommerce traffic generators (33.5million monthly visits) in the country largely due to their success in resolving the two lingering problems: logistics and payment processing. By resolving the two lingering problems: logistics and payment processing Shopee and Lazada are set to continue their rapid expansion, as discretionary income continues to rise and online purchases become easier and cheaper.
eCommerce in VietNam grew by 30 per cent in 2018 to reach a new high of about US$8 billion. Source
Mobile wallets have been crucial to the development of the VietNamese eCommerce market helping the logistics and delivery businesses grow by 70% last year. Source
With internet penetration of about 50% and 70% of all eCommerce generated from Ho Chi Minh City and Hanoi, there is a ton of growth opportunity expected in the coming years. Source
Contact Asia Actual for a free consultation discussing the eCommerce potential for your medical device or IVD device in VietNam.