Regional Strategy and Market Prioritization

Regional Strategy

Manufacturers seeking to launch medical device sales in Asia are faced with highly diverse markets each with a unique set of challenges and opportunities. Whether at a high or in-depth level, the first step is always to assess each market’s potential and determine the regulatory burden to effectively prioritize resources.

While Japan and China will hold the greatest sales volume potential for most medical devices, the regulatory timelines can also be the most significant, delaying revenue generation from the region. Smaller markets may offer less sales volume, but faster time to revenue. Asia Actual’s experienced professionals help manufacturers identify the best way forward by evaluating the region specific to their products and long-term goals. As many of the region’s Competent Authorities implement new regulations, Asia Actual can help identify markets with revenue opportunities and easy access requirements that may not have been considered previously.

Asia Actual’s experienced personnel can help manufacturers prioritize their commercialization opportunities throughout the region specific to their product line. Our vast distributor network and industry contacts, combined with proprietary hospital and registration data, help our clients make the right decisions at the right time for maximizing growth in the region.

Regional Strategy Activities can include:

• Multi-Year commercialization plan specific to budget, costs to market, revenue opportunities, etc.
• Informed insight into the value proposition of the product line as it relates to each market
• Overview of competitive landscape for each market with expected challenges
• Competitor activities and positioning
• Potential commercialization hurdles
• Country specific marketing recommendations and cultural influences to consider
• Regulatory overviews (timelines and costs) for each of the priority markets
• Detailed strategic recommendations for how to best enter each market
• Recommended sales channels for each (Direct/Sub-Dealer)
• Target transfer price and volumes sales targets
• High level overview of health financing models/reimbursement

Go-to-Market Strategic Recommendations and Implementation

Our experienced Consultants can also create comprehensive Go-to-Market Strategic plans derived from market research, industry expertise and subject matter experts’ feedback.

This support will provide a customized plan that can include:

• Detailed strategic recommendations for how to best enter one or more Asian markets
• Prioritization of markets with recommended sales channels for each
• Overview of competitive landscape for each market with expected challenges
• Country specific marketing recommendations and cultural influences to consider
• Value propositions for each country
• Potential business alliances

Contact Asia Actual to learn more about how we can help you identify opportunities in the region to help you grow your sales.