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US: +1 512 898-9222
SG: +65 3138-4148
EMAIL: Philippines@asiaactual.com
All medical device advertisements in the Philippines will need to be reviewed prior to placing in the marketplace including those meant only for Healthcare Professionals. Advertisements will need to be reviewed by the Ad Standards Council and/or the Philippines FDA depending on the content. All non-promotional advertisements will need to submit through the Ad Standards Council (ASC) and their requirements can be found here. The Ad Standards Council is the advertising industry body in charge of screening and regulating content of advertising materials across all mediums and more information can be found here. Medical devices applications will then be referred to the FDA for their review and approval.
On the other hand, advertisements that offer prizes or rewards for purchasing will need to obtain a Sales Promo Permit. More information on this process can be found below.
Sales promotion materials that offer rewards or prizes will need to apply for a Sales Promo Permit which is typically reviewed within 1 month. Advertisements will require a Sales Promo permit if it meets the following definition:
“Sales Promotion” means techniques intended for broad consumer participation which contain promises of gain such as prizes, in cash or in kind, as reward for the purchase of a product, security, service or winning in contest, game, tournament and other similar competitions which involve determination of winners, and which utilize mass media or other widespread media of information. It also means techniques purely intended to increase the sales, patronage and/or good will of a product.
Sales Promo application documents include:
New promo permit application will cost between PHP 5,000 and 10,000 while amendments will cost PHP310.
Also, instead of submitting a brand-new application for adjusted advertisements, applicants can submit an Amendment application to update their approved marketing content. Documents required for an Amendment application include:
The FDA’s announcement outlining these requirements and the associated review fees can be found here and a local copy has been saved on the Asia Actual website here.
Contact Asia Actual if you have questions about your medical device or IVD device’s advertising requirements in the Philippines.
US: +1 512 898-9222
SG: +65 3138-4148
EMAIL: Philippines@asiaactual.com
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