Market Assessments are crucial when determining where to allocate finite resources, especially in Southeast Asia, where opportunity can be hard to identify from simple desktop research. Asia Actual’s consultants use their knowledge and experience to help manufacturers identify their product(s) potential, along with evaluating the competitive landscape to provide them the information they need to make the right decisions.
Market Assessment can be customized to fit specific needs, from SWOT analyses to specific procedure data sets.
What data do you need to accurately assess market potential in a market and predict product sales?
Asia Actual produces comprehensive reports to collect specific data points including:
- Target market segment evaluation
- Prioritized target hospitals
- Disease/incidence rates
- Standards of care
- Procurement practices
- Prevailing reimbursement, pricing, channel mark-up, customs duties and tariffs
Asia Actual also provides competitive analysis and evaluation of:
- Thailand operations
- Market share (by segment)
- Market price
- Market size
- Procedure rates
- Competitive activity
- Regulatory requirements
- Sales channel analysis
- Focus group organization
Contact Asia Actual to see if the Medical Device Market Assessment service is right for your business.
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